Mumbai, November 27th, 2019: Indus App Bazaar, India’s fastest growing content marketplace, today announced the partnership with Likee which targets to expand reach in the Indian market. The global short video creating a platform is available for free downloads and will now cater to 60 million users every day driving hyperlocal content and diversity among users.
Indus App Bazaar, a homegrown app store built with AI recommended solutions has been facilitating international apps such as Likee to drive the online video landscape in India. The latter will effectively use Indus App Bazaar to leverage personalized video content to its indigenous audiences spread across diverse socio-economic backgrounds. Indus App Bazaar will facilitate users to creatively express themselves through Likee to produce customized video content.
Rakesh Deshmukh, Cofounder at Indus OS said
“India is witnessing a truly catalyzing change with the rise of consumers in the online video ecosystem. We, at Indus OS, are committed to drive the mobile app landscape in India through our partnerships with platforms like Likee, which foster deep engagements built on creativity. In Indus, we believe that our shared vision of localization of content to reach out to diverse, emerging markets will play a key role in driving the growth towards digital Bharat. We seek to take the power of the internet to demographics across the country – giving them the deserved attention in building digital India”.
India has been witnessing an observing shift towards digital formats. The mobile app industry has leveraged access to affordable data and surge in interest from diverse markets around the country to drive the online video market through localization, simplicity, and personalization. It has also paved the way for the emergence of homegrown platforms such as Indus App Bazaar which interface short-form, user-generated video content apps including Likee.
About Indus OS:
Indus OS is a home-grown technology brand building interface for users to discover and consume digital content and services in the language of their choice. Over the past years, Indus OS has developed core system apps to suit the specific needs of the Indian consumers, by addressing real problems like – lack of digital awareness, low smartphone adoption, linguistic challenges and unavailability of local content.
Driving towards inclusive digital growth and breakthrough innovations Indus OS brings together app developers, smartphone brands and users on a single India centric platform. In January 2019, Indus OS signed a deep product partnership with Samsung India, where Indus App Bazaar is seen powering Samsung’s app store – The Galaxy Store.
Likee is a prominent global short video creation platform, with cutting-edge special effects video shooting and editing tools. Created by BIGO Technology Pte. Ltd, Likee was initially released in July 2017 and is now one of the world’s most popular apps. Likee aim is to make it easy for everyone to create amazing videos and record memorable moments. We hope that everyone could explore valuable and interesting discoveries, as well as enjoy a wider world.
Founded in Singapore in the year 2014, BIGO is one of the fastest-growing Internet companies worldwide. Focusing on technologies such as Artificial Intelligence, BIGO is one of the major companies globally in the field of development and publishing of apps. BIGO owns Bigo Live – a leading global live-streaming app, Likee – a global short video creation platform, IMO – a global video communication app, and other social apps.
According to the YY Reports Third Quarter 2019, the MAU of Likee exceeded 100.2 million, which increased by 413.4% year over year. The MAU of IMO’s embedded Likee service reached 50.2 million